If you’re looking for a little extra “wow” at trade shows and events, or just a new way to attract the attention of customers as they interact with your business at any brick-and-mortar location, then you’ll want to consider custom poster board printing. These poster boards are high-quality, versatile and customizable displays that can help you deliver the best possible customer experience.

Planning a new display? Whether you’re targeting prospects at an upcoming trade show or looking to add extra impact to your physical storefront, consider using silicone edge graphics.

Silicone edge graphics (or SEGs) are printed onto tensioned fabric with a silicone strip sewn along the edge. This edge is inserted into an aluminum frame, resulting in a crisp, taut image without a visible sew line.

Great for special events, promotional ads, and even as office decor, here are 4 reasons SEGs give you the best bang for your buck.

New and Noteworthy: Industry Roundup

With June drawing to a close, we’ve identified the latest news and trends in the event planning and offline marketing world.

Spending continues to shift towards experiences and live events.

Since 1987, spending on experiences and live events has increased by 70% in the United States. With the rise of the Experience Economy, smart marketers are focusing their attention on crafting memorable experiences for their consumers through trade shows, conferences, and other lead-driven gatherings.