New and Noteworthy: Industry Roundup
With June drawing to a close, we’ve identified the latest news and trends in the event planning and offline marketing world.
Spending continues to shift towards experiences and live events.
Since 1987, spending on experiences and live events has increased by 70% in the United States. With the rise of the Experience Economy, smart marketers are focusing their attention on crafting memorable experiences for their consumers through trade shows, conferences, and other lead-driven gatherings.